| Duration: |
1 Day |
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| Designed for: |
Anyone involved in producing written communication in a business context, whether for internal colleagues or external customers. |
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| Aims: |
To highlight the importance of effective business writing skills and to provide practical tips on how to improve current methods. |
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| Objectives: |
At the end of the course, delegates will be
able to:
- Understand grammar and punctuation essentials
- Use positive language
- Avoid jargon
- Produce persuasive communication.
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| Content: |
- Getting Started
- Collecting Facts
- Brainstorming
- Passing the blank page
- Organising the content
- Selecting an appropriate method and style
- Effective Writing Skills
- Use of sentence and paragraphs
- The KISS principle
- Setting the right tone and avoiding jargon
- Positive words and phrases
- Addressing the interest of readers.
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| Method: |
Delegates will receive reference material. The emphasis will be on enhanced knowledge, understanding and skills development gained through discussion, exchange of views and practical exercises. |
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